Turnitin™
This assignment will be submitted to Turnitin™.
Instructions
Focus of the paper:
After watching the video on Alaska Airlines Flight 261, write an essay that addresses the following questions:
1 What happened to flight 261?
2 What kind of crisis did it present to the airline [public safety, financial loss, reputational damage or all three?].
3 Could the crisis have been prevented? If so, how?
4 Do you think the company’s leadership worsened the crisis or did it properly mitigate the damage? [offer a detailed response].
5 From the leadership perspective, what are some things you can learn from this disaster for application in the future? Requirements for Final Paper
Must be in APA style.
Must be 7 pages in length, not including title page or reference page.
Must include at least 5 scholarly resources.
Must include sectional headings for major topical areas of the essay. Two of those sections should be an introduction and a conclusion.
Must write in your own words and use no more than one quote.