For this assignment, be sure to watch the following tutorial video on how to look at customer journeys and pathing analysis in Google Analytics 4:
For this assignment, go into the demo account of Google Analytics 4 you have access to and create 3 different pathing analysis views for practice and showcase your ability to run this type of analysis.
For each pathing analysis, pick at least one different segment for each, then pick at least one dimension, then up to 3 steps/events in the order of that segment and dimension journey.
In your submission, take a screenshot of the 3 different pathing analyses and then provide a one-page written summary for each pathing analysis and what you see.
Answer the following in your analysis:
What seems to be popular webpages in the demo store?
What seems to be the engagement of the segment and dimension in each step.
Explain what you see in the visualization as if you were describing it to someone.
In the final page, recap the experience running the pathing analysis process. What did you learn in the process? Which of the 3 pathing analyses you conducted did you find to be the most engaging and why?
Formatting Guidelines:
This paper should be double spaced, APA format, Times New Roman, 12pt Font. The entire paper with screenshots should be 4-5 pages in length. A title page and references page are expected. The title and reference page do not count towards the 4-5 page minimum.